Ideally you’re showcasing your products in an aspirational yet relatable setting that your audience can picture themselves in. When photographing products for your feed, you want to avoid making them look like ads. Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram. High-quality pictures and videos of your products will likely be one of the easiest (and most expected) places to start on Instagram. So keep in mind how each post idea can contribute to your social media goals (engagement, sales, etc.) as we examine them below.
In this post, we’ll look at what to post on Instagram, with ideas and examples you can adapt for your own business. Check our guide on how to get followers on instagram and grow your audience to get started. The good news, though, is that there are plenty of different ways to keep your Instagram feed fresh and your followers engaged. Generating a steady stream of content can be a struggle on Instagram, especially when research from marketing firm Buffer suggests you should post at least 1.5 times per day to please the Instagram algorithm.
If this sounds familiar to you, you’re not alone. There’s no question that many small business owners should build a presence with Instagram marketing.īut the story is always the same: owners sign up for an Instagram account and create their profile, but then they hit a hurdle, they’re not sure what exactly they should post.
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